人们常说,思路决定出路,是指办某一件事情,首先应该要有想法,要有对这件事情的运筹。在有了思路后,才能发现和把握其中的关键与机遇,从而找到出路,实现发展与成功。然而,笔者认为,在农资营销渠道扁平化、竞争日趋激烈的大背景之下,如何找到出路,通过出路引导思路,不失为农资营销的一种理智选择。只有找到出路,才能把握市场。无论是农资生产厂家还是 It is often said that the way of thinking determines a way out is to do something. First of all, we should have an idea and an operation on this matter. With ideas, we can find and grasp the key points and opportunities in order to find a way out and achieve development and success. However, I believe that under the background of flattening marketing channels for agricultural materials and increasingly fierce competition, how to find a way out and guide ideas through outlets is a rational choice for marketing agricultural products. Only find a way out to grasp the market. Whether it is agricultural manufacturers or