互文性强调的是某一特定文本与其他文本间相互依赖、相互指涉的关系,互文性是理解一切文本的基础与前提,而广告语的翻译无不时刻体现着互文现象。本文首先阐述了互文性的由来与内涵等基本内容,其次通过对广告语的翻译实例进行分析,从而阐释互文性理论如何应用于广告语的翻译实践,最后总结出互文性理论对于广告传播的重大意义。 Intertextuality emphasizes the interdependence and mutual referential relationship between a specific text and other texts. Intertextuality is the basis and premise for understanding all texts. The translatability of advertisements is an expression of intertextuality. This article first elaborates the origin and connotation of intertextuality and other basic content. Second, through the analysis of examples of translation of advertising language, this paper explains how the theory of intertextuality is applied to the translation practice of advertising language. Finally, The great significance of communication.