电视节目中的对象性栏目是在一个固定的栏目中为某一观众群开办的电视节目。如《枫叶正红》栏目。这类栏目的观众相对固定,节目内容对象感强,指导性和教育作用比较明显。现身说法就是请真实的人用自己的经历为例证,对他人进行讲解或劝导。把这种形式运用到对象性栏目中,让真实的人走上屏幕,讲述他们在某一阶段的经历或对某一类问题的所想所做,以此启发教育他人。现身说法,它有利于调动观众的参与感和可信度,扩大观众群;也有利于栏目贴近观众、贴近生活。 Television programs in the object of the column is in a fixed column for a group of viewers to start a television program. Such as “Maple Leaf is red” section. This section of the audience is relatively fixed column, program content object sense, guidance and education more obvious. Appearing is that the real people please use their own experience as an example of other people to explain or advise. Apply this form to the subject areas, let the real people go to the screen, tell them what they are doing at a certain stage, or what they want to do with a certain type of question, in order to inspire and educate others. Appear, it helps to mobilize the audience’s sense of participation and credibility, to expand the audience; but also help the column close to the audience, close to life.