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百年重钢具有深厚的文化底蕴。如何借助现代媒体培育和践行社会主义核心价值观,实现企业文化的有效传播与传承,对于提高企业宣传思想工作水平、发挥舆论正确导向作用具有重要意义。重钢集团党委宣传部作为重钢企业文化和企业传媒的管理部门,近年来在借助企业传媒加强企业文化传播和传承方面作了如下有益的探索。
Heavy steel has a profound cultural background. How to cultivate and practice the core values of socialism by means of modern media so as to realize the effective transmission and inheritance of corporate culture is of great significance in raising the level of corporate propaganda and ideological work and in giving play to the correct guiding role of media. The Propaganda Department of the Chongqing Iron and Steel Group Party Committee, as the management department of Chongqing Iron and Steel Company Culture and the enterprise media, made the following beneficial explorations in recent years with the help of the enterprise media to enhance the corporate culture communication and inheritance.