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营销者说在过去的一年,传统服装企业不约而同地通过触网、调整供应链、打造时尚生态圈等方式扭转困局。现在流量红利的时代已经消失了,线上是国内、国际、互联网品牌共同竞争,局面更加激烈。2015年,茵曼完成了近5亿元融资,汇美集团的上市计划也提上了日程。目前汇美集团已经拥有13个品牌,2015年专门设立了投资部。所有品牌是采用美国联邦制模式来进行品牌管理,让他们有更多自主的空间来保持个性和独立性。在全渠道销售越来越被品牌商推崇的当下,自2015年3月份试水进入线下渠道,茵曼在全国
Marketers say that in the past year, traditional garment enterprises invariably turned their troubles into ways that they could use to touch the net, adjust the supply chain and create a fashion ecosystem. Now the era of traffic dividend has disappeared, online is the domestic, international, Internet brands compete together, the situation is more intense. In 2015, Inman completed nearly 500 million yuan financing, the listing of the United States Group’s plan is also put on the agenda. At present, the United States Group already has 13 brands, in 2015 set up a special investment department. All brands use the US federal system for brand management, giving them more freedom to maintain their individuality and independence. In the omni-channel sales are increasingly respected brands now, since March 2015 to test the water into the offline channels, Yin Man in the country