“观乎人文,以化成天下。”备受孔孟文化滋养的齐鲁大地,也在时代变迁中,不断更新着这句话的内涵。如今,在山东,文化产业正逐渐上升到支柱产业的地位。每两年举办一届的山东文博会,也经过十几年的积累和培育,逐渐成为在全国有着重要影响的区域性文化展会,对文化产业的跨越发展,产生了重要的推动作用。在第六届山东文化产业博览交易会期间,中共山东省委宣传部副部长王红勇接受本刊专访时表示,山东文博会必将成为全面展示齐鲁文化形象的大舞台,积极拓宽文化创意产 “Seeing the humanities, in order to become the world. ” Much of the well-nourished Qilu land culture, but also in the changing times, constantly updated the meaning of this sentence. Today, in Shandong, the cultural industry is gradually rising to a pillar industry. Shandong ICIF, held every two years, has also become a regional cultural exhibition that has an important influence throughout the country after more than a decade of accumulation and cultivation. It has played an important role in promoting the leapfrog development of the cultural industry. During the sixth session of the Shandong Cultural Industry Expo, Wang Hongyong, vice minister of Propaganda Department of CPC Shandong Provincial CPC Committee, said in an exclusive interview that Shandong ICIF will surely become the grand stage for comprehensively displaying the cultural image of Qilu and actively broaden the cultural and creative production