每个时代有每个时代的代表性媒体。和前一个时代的代表性媒体相比,后一个时代的代表性媒体就是新媒体。传统媒体不断被新媒体超越,同时新媒体也存在自身的缺陷。传统媒体和新媒体各有长短,在信息内容和传播方式上,可以各有侧重、错位做强,可以互相学习、共同提高,也可通过合作、合并,实现互补与共享。 Each era has a representative media of each era. Compared with the representative media of the previous era, the representative media of the latter era is the new media. Traditional media continue to be beyond the new media, while new media also has its own flaws. Both traditional media and new media have their own strengths and shortnesses. They can each focus on their information content and modes of communication, they can learn from each other and work together to improve and also complement and share information and cooperation through cooperation and mergers.