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“经济人”和“道德人”是亚当.斯密经济学和道德哲学的两个基本概念,二者在现实社会生态中不应是零和博弈的关系,而应是共生、共时与生态互补的关系。经济人与道德人既可以是个体的存在,也可以是整体的存在。企业就是作为整体或实体存在的经济人和道德人的统一体,在现代市场经济中扮演着实然经济人与应然道德人的双重角色,企业的双重社会角色决定了其社会责任担当是经济责任和道德责任的有机统一。
“Economic Man” and “Moral Man” are two basic concepts of Adam Smith’s economics and moral philosophy. They should not be zero-sum game in the realistic social ecology, but should be symbiotic, Synchronicity and Ecological Complementarity. Economic man and moral man can exist both as individuals and as a whole. Enterprise is the unity of economic man and moral man as a whole or entity. It plays the dual roles of economic man and moral man in the modern market economy. The double social role of the enterprise determines that the social responsibility is the economic responsibility And the organic responsibility of moral unity.