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网络营销与传统营销的整合,就是利用整合营销策略实现以消费者为中心的传播统一、双向沟通,实现企业的营销目标,从而达到1+1>2的营销效果。
The integration of network marketing and traditional marketing means that the integrated marketing strategy can achieve the unity of communication and two-way communication with consumers as the center and realize the marketing goal of the enterprise so as to achieve the marketing effect of 1 + 1> 2.