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80年代后,步入国际市场参与竞争的中国企业经常面对这样的决策问题:是在本国组织生产,通过产品的出口占领海外目标市场还是对外直接投资,以当地的产品占领海外目标市场。正确的决策对企业生存与发展有着重大影响。在诸多决策模型中,以成本分析为基础的决策模型融定性分析和定量分析为一体,清晰明了,易于操作,很值得我们学习和借鉴。一、基本定义以成本分析为基础的决策模型旨在把国内外的生产成本、营销成本、控制成本、获取工业产权的成本以及一些环境因素数量化,并通过它们之间的比较,进行
After the 1980s, Chinese companies that entered the international market to participate in competition often faced such a decision-making problem: they were organizing production in their own country, occupying overseas target markets or direct foreign investment through the export of products, and occupying overseas target markets with local products. The correct decision has a major impact on the survival and development of the company. Among many decision models, the decision model based on cost analysis is a combination of quantitative analysis and quantitative analysis. It is clear and easy to operate, and it is worth learning and learning from. I. Basic definitions A decision model based on cost analysis aims to quantify production costs, marketing costs, control costs, costs of acquiring industrial property, and some environmental factors at home and abroad, and compare them with each other.