新媒体的出现和迅猛发展,是信息时代的重要特征。社会舆情随着新媒体的传播和放大,已成为社会管理乃至社会稳定所关注的重点。本文试图通过对新媒体特点和传播渠道的介绍,引起大家对舆情,特别是军转舆情的重视和关注,以期采取积极引导和应对措施,共建和谐社会,和谐军转。新媒体的出现和发展,加快了社会信息化进程,同时,也给社会管理带来前所未有的挑战新媒体是新的技术支撑体系下出现的媒体形态,相对于报刊、杂志、广播、电视四大传统意义上的媒体,新媒体可算作“第五媒体”。其特点, The emergence and rapid development of new media is an important feature of the information age. With the spread and enlargement of new media, social public opinion has become the focus of social management and even social stability. This article attempts to introduce the new media characteristics and channels of communication, arousing public attention, especially the military turn public opinion attention and attention, with a view to take positive guidance and response measures to build a harmonious society, the harmonious military turn. The emergence and development of new media has accelerated the process of social informatization. At the same time, it has also brought unprecedented challenges to social management. New media is a media form appearing under the new technical support system. Compared with newspapers, magazines, radio and television, The traditional media, new media can be counted as “fifth media ”. Its characteristics,