一个国家的综合国力,既包括由经济、科技、军事实力等表现出来的硬国力,也包括文化、意识形态吸引力体现出来的软国力。作为软国力组织要件的新闻传播,是其他软国力要素的实现渠道,也是提高国家国际竞争实力的重要因素。国际发展形势及状况表明,随着全球文化信息时代的到来,大众文化传播与 The comprehensive national strength of a country includes not only the hard state power demonstrated by the economy, science and technology, military strength, but also the soft power demonstrated by the cultural and ideological attractiveness. The news dissemination as an essential component of the CSIC is the channel for the realization of other soft power elements as well as an important factor in enhancing the international competitiveness of the country. The situation and status of international development show that with the advent of the global cultural information era, mass cultural communication and