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一、概说CIS是英文“Corporate Identity System”的缩写,中文翻译为“企业识别系统”。它包括企业理念识别(Mind Identity,简称MI)、行为识别(Behavior Identity,简称BI)、视觉识别(Visual Identity,简称VI)三个部分。它指运用视觉设计手段,通过商标的造型和特定的色彩等表现手法,将企业的经营理念、行为观念、管理特色、产品包装风格、营销准则与策略形成一种整体形象。同时将企业名称、企业标志经过标准字体、标准色等统一规范化之后,由内至外进行企业与社会之间的信息交流和传播,以最快的速度、最深的印象,让社会和公众注意自己、认识自己、了解自己,从而塑造出企业的最佳形象,获得社会的、
First, the general CIS is the English abbreviation of “Corporate Identity System”, Chinese translation for “enterprise identification system.” It includes three parts: Mind Identity (MI), Behavior Identity (BI) and Visual Identity (VI). It refers to the use of visual design tools, through the modeling of trademarks and the expression of a particular color and other means, the business philosophy, behavioral concepts, management features, product packaging style, marketing guidelines and strategies to form a holistic image. At the same time, after the corporate name, corporate logo are standardized and standardized, the information exchange and dissemination between enterprises and society will be carried out from the inside to the outside, so that the society and the public will be aware of themselves with the fastest speed and the deepest impression , Know yourself, understand yourself, thus shaping the best corporate image, access to society,