择业观念是个体进行职业选择的指导思想,是个体在求职择业过程中支配其行为的价值取向、观点、态度和思维方法。择业观是一定历史条件下的产物,是随着社会经济的发展而变化的,是人们的人生价值观在择业活动中的反映。对于大学毕业生而言,择业观是与毕业生自身利益和日常生活最为密切的,具有深刻的社会性和鲜明的时代性。 Employment concept is the guiding ideology of individual career choice, which is the value orientation, viewpoints, attitudes and thinking methods that an individual dominates his or her career in the job search and employment process. Employment view is the product of a certain historical condition, which changes with the development of social economy. It is a reflection of people’s life values ​​in their career activities. For college graduates, career view is the closest to graduates’ own interests and daily life, with profound sociality and distinctive times.