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国际新闻界普遍认为,随着科技的发展和人们对信息需求的提高,特别是互联网的发展,要求新闻表现形式多媒体化,以此来改变已不能满足社会需要的单一的新闻信息服务形式,发展越来越深受社会欢迎的多媒体新闻。因此,新闻媒体需要制订一套新闻工业标准,实现多媒体新闻信息的可行性、长久性、共享性和高效性。路透社率先研制了适用西方世界的新闻工业标准,并得到了美联
It is generally accepted by the international press that with the development of science and technology and the improvement of people’s demand for information, especially the development of the Internet, multimedia forms of news representation are required to change the form of a single news and information service that can no longer meet the needs of society. More and more popular with the community of multimedia news. Therefore, the news media needs to formulate a set of news industry standards to realize the feasibility, long-term, sharing and efficiency of multimedia news information. Reuters pioneered the application of the press industry standards for the Western world and got AP