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2012年在整体经济环境影响下,国内广告市场发展不容乐观,一些资源性广告公司和单一性客户广告公司退出市场,广告主广告预算的减少是这些公司最终消失的致命一击。而广告主广告投放预算的减少,一方面受大环境影响,另一方面也是因为广告主在寻求更好的传播方式,希望以小博大,花最少的钱办最大的事。作为与广告主共患难的广告公司,协助客户做好传播方式的转变,以及ROI的最大回报率是分内之事,也是应尽之责。当然,在当前的媒体碎片化和去中心
Under the influence of the overall economic environment in 2012, the development of the domestic advertising market is not optimistic. Some resource advertising companies and single-client advertising companies have withdrawn from the market. The decrease of advertisers’ advertising budget is a fatal blow to the disappearance of these companies. Advertisers advertising budget to reduce, on the one hand by the environmental impact, on the other hand because advertisers are seeking better ways of communication, hoping to take the smallest, spend the least money to do the biggest thing. As an ad agency that is having a hard time with advertisers, assisting clients to make changes to the mode of transmission, as well as the ROI’s maximum rate of return is a matter of time and responsibility. Of course, in the current media fragmentation and go to the center