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商业广告是企业对其产品进行宣传的同时也是建立其品牌形象的一种策略,新颖有内涵的产品广告不但能体现产品的形象风格,而且在传递其企业文化的同时也能提高消费者对品牌的关注率和提高率。索尼品牌在国际上享有很高的声誉,其产品广告也使人耳目一新,特别是女性化IT产品,不同产品的广告创意别出心裁,很好的表现了其产品的时尚、人性化和当今知识女性的优雅、尊贵和自信,同时也实现了其广告自身的价值观。
Commercial advertising is a strategy for enterprises to promote their products as well as establish their brand image. The novel product advertisement not only reflects the product’s image and style, but also enhances the consumers’ Concern and rate of increase. Sony brand enjoyed a high reputation in the world, its product advertising is also refreshing, especially feminine IT products, creative advertising different products ingenuity, a good performance of its products, fashion, humanity and today’s knowledgeable women Elegant, noble and confident, but also realize the value of their advertising.