今年我国保险体制改革的重大举措之一是,实行寿险与产险分业经营.我国寿险市场十分广阔,潜力巨大,寿险的专业经营,无疑为我国寿险的迅速发展提供契机.然而在寿险实行专业经营的过程中,有许多困难亟待解决.困难之一:社会公众对寿险的认识不足 This year, one of the major measures for the reform of the insurance system in our country is the separation of life and property management operations. The life insurance market in China is vast and has great potential. The professional management of life insurance undoubtedly provides an opportunity for the rapid development of China’s life insurance industry. However, In the process of business, there are many difficulties to be solved. One of the difficulties: the public’s lack of understanding of life insurance