在美国最繁华的街道,你总能看到GAP的门店低调地矗立在十字路口最黄金的位置,落地式橱窗里展出的都是当季最流行的装束,让过路人无不想进去为自己搭配一番。经历了半个世纪的起起伏伏,这个步履蹒跚的巨人通过大规模地调整,完成了品牌年轻化的转型,GAP的成功转型谱写了老品牌焕发青春的新乐章。 In the most prosperous streets of the United States, you can always see GAP stores standing at the crossroads in a low-key position. Floor-to-ceiling showcases are the most popular costumes of the season, allowing passers-by to go in for themselves. With some. After experiencing the ups and downs of half a century, this faltering giant has completed the transformation of brand rejuvenation through large-scale adjustment. The successful transformation of GAP composes a new movement for the rejuvenation of the old brand.