《经济学人》杂志2017年10月26日号网购是中国的新“四大发明”之一。眼看着,今年的双十一网络购物狂欢节就要拉开序幕了,这是一个更多面向年轻人的购物庆典,俗称“光棍节”。《经济学人》的这篇文章也十分应景,它用一个专题系列报道介绍了全球电子商务的现状和趋势。本文提到,去年阿里巴巴在双十一当天实现了180亿美元的销售额,创下全球单日最高的销售纪录。据市场研究公司Euromonitor所称,在过去的十年间,全球电子商务以平均每年20%的速度在扩 “The Economist” magazine October 26, 2017 Online shopping is one of China’s new “four inventions”. Seeing this year’s Double 11 online shopping carnival will be kicked off, this is a more youth-oriented shopping celebration, commonly known as “single day”. This article by The Economist is also very promising. It uses a special series of reports to introduce the status and trends of global e-commerce. This article mentions that last year Alibaba achieved sales of $18 billion on Double 11 that day, setting a record for the highest single-day sales in the world. According to market research firm Euromonitor, global e-commerce has expanded at an average rate of 20% per year over the past decade.