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1997年7月1日,在香港回归祖国的历史时刻,北京市酱菜食品工业公司正式易名为北京六必居食品公司。这一举措,充分体现了北京六必居食品公司依靠品牌优势,扩大市场,优化产品结构和企业组织的经营谋略。 “六必居”舰队是以“六必居”为旗舰,“天源”和“桂馨斋”为主力舰,组建而成,其酱菜、酱类花色品种达二百余种,其中获部优、市优的品种达二十多个。北京六必居食品公司的成立,适应了市场经济对企业集团化、规模化、现代化的要求,已成为全国同行业中规模最大,技术能力最强,机械化程度很高的酱、腌菜生产专业公司。该公司通过资产重组,强化名牌产品营销,使其销售额迅速超过计划指标,其生产规模不断扩大,国有资产不断增值,初步显示了名牌战略的成功。 据张毅民总经理介绍,该公司的经营策略是“立足本市、扩大外埠、争创出口”,现在不仅其产品远销日本、澳大利亚等国,证明了其产品质量和包装的高水平,而且“六必居”、“天源”两家商标已在美国、日本、澳大利亚等10个国家和地区注册,并加入了国际互联网络进行域名登记,为更好地参与国际市场的竞争打下基础。
On July 1, 1997, at the historic moment when Hong Kong returned to the motherland, Beijing Pickle Food Industry Company was officially renamed Beijing Liubiju Food Company. This measure fully demonstrates that Beijing Liu Biju Food Co., Ltd. depends on its brand advantages, expands its market, and optimizes its product structure and business organization. The “Liu Bi Ju” fleet is formed with the “Liu Bi Ju” flagship, “Tian Yuan” and “Guy Xin Zhai” as the main ships. Its pickles and sauces have more than 200 kinds of varieties, among which the Excellent and excellent varieties reach more than 20 varieties. The establishment of Beijing Liubiju Food Co., Ltd. has adapted to the requirements of the market economy for enterprise grouping, large-scale, and modernization. It has become the largest in the industry in the country, with the largest technical capacity and high degree of mechanization in the production of sauce and pickles. the company. The company reorganized the assets and enhanced the marketing of brand-name products. Its sales quickly surpassed planned targets. Its production scale continues to expand and state-owned assets continue to increase. This has initially demonstrated the success of the brand strategy. According to Zhang Yimin, general manager of the company, the company’s business strategy is “based on the city, expanding foreign markets, striving for exports”, and now not only its products are exported to Japan, Australia and other countries, proved its high level of product quality and packaging, and " The trademarks of Liubiju and Tianyuan have been registered in 10 countries and regions including the United States, Japan, and Australia, and have joined the Internet to register domain names, laying the foundation for better participation in the international market.