如果站在超市门口随便向一个购物出来的顾客打听,什么是品牌,他(她)可能马上会从购物袋里拿出一盒“佳洁士”或者“高露洁”牙膏,然后胸有成竹地告诉你,它就是。如果你再冒昧地追问一句:“知道这个品牌的文化是什么吗?”或许他(她)会歪头瞪眼朝你疑惑:“哦,牙膏还有文 If you stand in front of a supermarket casually to a shopping customer asked what is the brand, he (she) may be out from the shopping bag immediately, a box of ”Crest “ or ”Colgate “ toothpaste, and told with confidence It is you If you take the liberty to ask one question: ”Do you know what the culture of this brand is?“ Perhaps he or she would look up at you in disbelief: ”Oh, there’s toothpaste