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一忌:迷信高利产品,盲目追求高利润率。高利润率并不等于最大利润。能够给企业带来最大利润的才是最佳利润率,也就是能保证企业在市场上占有最佳地位的利润率。 二忌:新产品定价过高。有些企业图一时之利,把新产品的定价订在“市场所能承受的最大限度”。这一价格策略虽然在短期内能使企业获利,却必然带来激烈的市场竞争,即使这一产品受专利保护也罢。精明的
A bogey: superstitious high-profit products, blind pursuit of high profit margins. A high profit rate does not equal the maximum profit. The best profit rate that can bring the greatest profit to the company is the profit rate that can ensure that the company holds the best position in the market. Second bogey: New products are overpriced. Some companies take advantage of the fact that the pricing of new products is set at “the market can withstand the maximum”. Although this price strategy can make enterprises profitable in the short term, it will inevitably bring about fierce market competition, even if this product is protected by patents. Savvy