城乡消费品市场今后能否保持兴旺势头，从短期看取决于城乡居民消费水平和消费结构的变化情况；而消费水平和消费结构在很大程度上由收入水平和消费偏好的变化所决定。从长期来看，消费需求的变化则最终受生产形势及经济增长水平的制约。一、城镇消费需求在近两年内仍将保持平 In the short run, consumer goods markets in both urban and rural areas will remain prosperous, depending on the changes in the consumption level and consumption structure of urban and rural residents in the short run. The consumption level and consumption structure are largely determined by changes in income levels and consumer preferences. In the long run, changes in consumer demand will eventually be constrained by the production situation and the level of economic growth. First, urban consumption demand will remain flat in the past two years