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随着中国国民经济的迅速增长和城市化水平的日益加快，特别是20世纪90年代土地制度和住房制度的改革，把中国的房地产业推向市场，房地产市场蓬勃兴起并持续发展，呈现良好势头。住房的商品化使得住房类型也翻陈出新，形式多样，为居民提供多样化的住房选择。由于土地严控、银行信贷紧缩等国家宏观政策的出台和进一步落实，导致土地日益成为紧缺资源。楼市竞争出现“拐点”，大盘时代粗放型土地开发模式走向尾声，开发商手头地块的变小，使得做“小众”市场越来越成为可能。为了满足居民多样化的住房需求，
With the rapid growth of China’s national economy and the ever-accelerating urbanization level, the reform of the land system and housing system in the 1990s brought the real estate industry in China to the market and the real estate market booming and continued to develop, showing a good momentum . The commercialization of housing has also led to a new type of housing, in various forms, providing residents with a wide range of housing options. The promulgation and further implementation of macroeconomic policies such as tight land control and bank credit crunch have led to land increasingly becoming scarce resources. Competition in the property market appears “turning point”, the broad-based era of extensive land development model to the end, developers hand in the smaller land, making “niche” market more and more possible. In order to meet the diverse housing needs of residents,