传言是未经确证而在人们相互之间传播的一种特定的信息。网络传言的边界是模糊的,能否采信传言,成为舆论场里虚与实之间的取舍。本文从概念、特征、生产机制等分析网络传言,认为其具有接近性、循环性、变形性、裂变性等特征。在信息焦虑的影响下,一些媒体构建模糊情境、直接制造传言,而公众在狂欢化传播中再制造传言或是直接制造传言。 Rumors are unspecified and a specific message that people communicate with each other. The rumors of the Internet are ambiguous. Whether the rumor can be trusted or not has become the trade-off between virtual reality in the media field. This article analyzes network rumor from concepts, features, production mechanism and so on, and thinks it has such characteristics as proximity, recycle, distortion and fission. Under the influence of information anxiety, some media construct fuzzy situations and create rumors directly, while the public re-create rumors or create rumors directly in the carnival.