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雄厚的基础、强大的品牌、良好的信用、先进的系统和丰富的增值服务决定了大型商业银行网站开展企业电子商务服务具有较大优势,而信息服务与支付服务无缝链接、配套专业金融服务的全流程型B2B服务本身也具有强大竞争力。银行网站开展全流程型B2B服务面临着资产负债及中间业务的全新机遇,承受的风险也在可控范围内。大型商业银行网站针对企业开展电子商务服务,只要其制定合理的市场战略,开发创新型产品,提供特色服务,稳步推进品牌建设,逐步建立科学高效的管理体系,就能够在B2B服务市场获得较好的发展。
A solid foundation, a strong brand, good credit, advanced systems and rich value-added services determine the large commercial banks Web site business e-commerce service has a greater advantage, and seamless integration of information services and payment services, supporting professional financial services Full-process B2B service itself also has a strong competitive edge. Bank-wide Web-based B2B services are facing new opportunities in asset-liability and intermediary business. The risks they bear are also within the controllable range. For large-scale commercial banks, e-commerce services for enterprises should be well served in the B2B service market as long as they formulate reasonable marketing strategies, develop innovative products, provide distinctive services, steadily promote brand building, and gradually establish a scientific and efficient management system development of.