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信息技术的飞速发展和社会对人才的需要对高校传统市场营销教学模式产生了巨大的冲击,信息技术的发展和市场营销理论与实践的变革客观上也要求尽快改革传统的营销教学模式,否则教学质量和目标将难以保证。本文在分析我国高校传统的市场营销教学模式的现状和借鉴发达国家先进的教学模式的基础上,主要从市场营销教学手段、教学方式和方法两个方面来探讨我国市场营销教学的创新与改革问题。
The rapid development of information technology and the need of talents in society have had a tremendous impact on the traditional marketing and teaching models in colleges and universities. The development of information technology and the reform of marketing theory and practice also objectively require the reform of traditional marketing and teaching modes as soon as possible, otherwise, teaching Quality and goals will be difficult to guarantee. Based on the analysis of the status quo of our country’s traditional marketing and teaching models in colleges and universities and the advanced teaching mode in developed countries, this essay mainly discusses the innovation and reform of marketing and teaching in our country from two aspects of marketing teaching methods, teaching methods and methods .