“路漫漫其修远兮,吾将上下而求索。”对于中国报人来说,从来就没有放弃如何做大做强报纸、实现媒体的集团化、产业化的探索之路。从现行情况来看,国内各报主要还在各自的行政区域内行事,过着类似自耕自织的田园生活。媒体的集团化和产业化是有名无实,缺乏起码的资本运作和市场化经营,但随着部分报业发达地区竞争的白热化,近几年来,不少媒体踏上了产业化之路。 “The long way to go, I will search from top to bottom.” For the Chinese newspaper people, they never give up how to enlarge and strengthen the newspaper, to achieve the media group, industrialization of the road to exploration. Judging from the current situation, all the newspapers in the country also mainly act in their respective administrative regions and lead pastoral life similar to self-owned farming. The grouping and industrialization of the media are well-known and lack the minimum capital operation and market-oriented operation. However, with the intense competition in some newspapers and developed areas, many media have embarked on the industrialization road in recent years.