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广告大战实际上是创意的竞争，怎样才能在高手如林的商业广告中脱颖而出？从反面着手如何？“悖反”策略就是与大多数广告创意手法相“悖”，从而取得一种卓然超群的效果的策略。在广告中运用“悖反”思维，可以从四个方面进行创意。一、妙用揭短策略生活中往往会有这样一种现?
Advertising war is actually a creative competition, how can stand out in the master’s commercial advertising? How to start from the opposite? The “disobedient” strategy is to “run counter to” most of the creative approaches to advertising and to achieve a superior strategy. Applying “disobedience” thinking in advertising can create ideas in four aspects. First, the magical Jiekai strategy life tend to have such a present?