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作为传统媒体的电视,上星频道与非上星频道的距离正在急速拉开,上星频道因为凭借自身的优势,几乎在“娱乐”版块做到了极致。而非上星频道即地面频道的转型困难重重,各家地面频道运用各种手段和最新的技术,达到本地化、生活化的转型,显然尤为迫切。一、新传播理念下地面频道的新机会2014年6月,《中国移动互联网发展报告》显示,我国移动互联网用户达到8.38亿户。2015
As a traditional media television, the distance between the upper star channel and the non-upper star channel is rapidly expanding, and the upper star channel has achieved its utmost in almost “entertainment” by virtue of its own advantages. The transformation of terrestrial channels, which are not the previous channel, is very difficult. The use of various means and the latest technologies by various terrestrial channels is obviously pressing for the transformation of localization and life. I. New Opportunities for Terrestrial Channels under New Concept of Communication In June 2014, “China Mobile Internet Development Report” showed that China’s mobile Internet users reached 838 million. 2015