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随着预拌混凝土技术的不断成熟、生产输送工艺的不断突破,建筑市场对预拌混凝土的需求越来越明显。预拌混凝土市场经历了充分的自由竞争,企业也经历了高速发展期。在发展的同时,由于许多混凝土企业营销管理的意识不强,缺乏专业人才,营销人员素质良莠不齐,制约了企业的健康发展,影响了企业的良好运营。由于商品混凝土是半成品,需要通过现场施工浇筑之后才能转化成为成品,因此商品混凝土的营销有别于其他
With the continuous maturation of ready-mixed concrete technology, continuous breakthrough of production and transportation technology, the demand for ready-mixed concrete in construction market is more and more obvious. Ready-mixed concrete market has undergone sufficient free competition, enterprises have experienced rapid development period. At the same time of development, due to the lack of awareness of marketing and management of many concrete enterprises and the lack of professionals, the quality of marketers varies greatly, restricting the healthy development of enterprises and affecting the good operation of enterprises. Since commercial concrete is a semi-finished product that needs to be cast into the finished product after being cast on site, the marketing of commercial concrete is different from the others