所谓产品包装,是指产品在运输、存储和销售过程中,为保存其价值和使用价值、保护产品和美化产品,采用的一种综合性的技术经济措施的容器和包扎物。包装一般分为内包装、外包装两类,内包装一般指接触产品的包装,外包装指附着在内包装外的包装。产品包装直接影响到产品的价值和销售前景,起着“沉默的推销员”的作用。设计合理的包装不仅起 The so-called product packaging, refers to the product in the process of transport, storage and sales, in order to preserve its value and value, to protect the product and beautify the product, the use of a comprehensive technical and economic measures of container and dressing. Packaging is generally divided into inner packaging, outer packaging two types, generally refers to the inner package of product packaging, packaging refers to the packaging attached to the packaging. Product packaging directly affects the value of the product and sales prospects, plays a “silent salesman ” role. Well-designed package not only from