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相对于以往的社会,消费社会是以商品消费为主导的社会形态。消费社会的来临标志着人们的消费思维,消费方式和消费诉求等等方面的改变,最显著的一点就是在消费社会中消费实践已不是根据商品的使用价值和实用性进行,而更多的是根据商品所具有的符号性象征意义。当代艺术对当代消费文化的介入更多的是一种符号性的介入,这一过程是伴随着当代艺术家与一些品牌的跨界合作的形式而得以实现。本文以草间弥生与一些品牌的跨界合作为例,以批判性的视角运用符号学,消费心理学等相关理论知识,致力于探讨消费社会中当代艺术与消费文化之间的深层次关系。
Compared with the past society, consumer society is based on the consumption of goods as the dominant social form. The advent of the consumer society marks the changes in people’s consumption thinking, consumption patterns and consumer appeals, etc. The most obvious point is that the consumption practice in the consumer society is not based on the use value and practicability of the commodities, but more According to the symbols of goods have the symbolic significance. The involvement of contemporary art in contemporary consumer culture is more of a symbolic intervention that accompanies the form of cross-border cooperation between contemporary artists and some brands. Taking the cross-border cooperation between Yayoi Kusama and some brands as an example, this dissertation applies the relevant theoretical knowledge of semiology and consumer psychology from a critical perspective and devotes himself to exploring the deep relationship between contemporary art and consumer culture in consumer society.