随着互联网的全国性普及,物流业的蓬勃发展,网络购物以更加低廉的价格、更多的商品选择等优势吸引了大量顾客。但是,由于周期性产品网购顾客对店铺的评价指标不同、产品预期不同等原因,造成网购顾客的大量流失。本文基于网购顾客评价机制,并对网购顾客挽留问题进行了探讨。 With the national popularity of the Internet and the booming logistics industry, online shopping has attracted a large number of customers with advantages such as cheaper prices and more choices of products. However, due to the cyclical product online shopping customers different evaluation indicators for the store, the product is expected to be different and other reasons, resulting in a large loss of online shopping customers. This article is based on online shopping customer evaluation mechanism, and online shopping customer retention issues were discussed.