“普陀区业余大学名不见经传,但在市场营销专业的教学改革中做出了卓越的成绩。”这是教育部专家组在普陀区业余大学考察时,一位代表说的话。把握需求脉搏创建急需专业普陀区业余大学的领导认为,专业的开拓犹如企业的产品开发,一个产品策略的成功可 “Putuo District amateur university was unknown, but made outstanding achievements in the teaching reform of marketing.” This is a remark made by a representative of an expert group of the Ministry of Education when he visited the amateur university in Putuo District. Grasp the pulse of the needs of the creation of urgently needed professional Putuo District amateur university leaders believe that professional development like enterprise product development, a product strategy can be successful