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鞋王一出,谁与争锋?耐克在运动鞋和服装用品的领导地位人尽皆知,其92亿美元的资产总值比锐步、阿迪达斯及Fila加起来还要高!旗下有份接受赞助的天皇巨星俯拾皆是:高尔夫球的泰格·伍兹、足球的罗纳尔多、网球的桑普拉斯、棒球的格利弗雷、橄榄球的桑德斯和田径的迈克尔·约翰逊,无一不是其运动项目当中的顶尖级球星!不过,就算在耐克庞大的体育王国当中,没有任何人会否认,只有一名天皇巨星,一对皇牌球鞋,能称得上为耐克的大哥大——那就是篮球球王迈克尔·乔丹及其风靡全球的 Air Jordan(飞人乔丹)篮球鞋系列!对不少上流社会的贵族豪门来说,名车洋房是身份的象征。但对于运动爱好者来说,Air Jordan的吸引力是连黄金钻石也
Who is the leader of the shoe? Nike is well known for its leading position in sports shoes and clothing supplies. Its $9.2 billion worth of assets is even higher than Reebok, Adidas and Fila! The company has received sponsorship. The emperor superstars abound: golf Tigers, Ronaldo of football, Sampras of tennis, Griffey of baseball, Saunders of football, and Michael Johnson of track and field. Top stars in sports! However, even in Nike’s huge sports kingdom, no one will deny that there is only one king superstar, one pair of emperor shoes, which can be called Nike’s big brother - that is Michael Jordan, the basketball player, and Air Jordan (popular Jordan) basketball shoes, which are popular around the world, are a symbol of status for aristocrats in the upper class. But for sports enthusiasts, Air Jordan’s attraction is even with gold diamonds.