随着国际化进程的逐步加快,社会经济的飞速发展,行业间的竞争也越来越激烈。早期的研究经历了从竞争优势理论的发展,可持续性的竞争优势,到现今的蓝海战略的新概念。在现今商业活动中,竞争优势已经作为一种商业策略工具在商业策略的应用已经越来越广泛。 With the gradual acceleration of the process of internationalization and rapid socio-economic development, the competition among industries is also becoming fiercer and fiercer. Earlier research has gone from the development of the theory of competitive advantage, the competitive advantage of sustainability to the new concept of the current Blue Ocean strategy. In today’s business activities, competitive advantage has become more widespread as a business strategy tool in business strategy.