当前,旅游出版合作中存在着“四大”与“四小”问题,即大市场与小份额、大引进与小输出、大投入与小回报、大进入与小坚持。在中国从旅游大国向旅游强国迈进的过程中,要把握利好机遇,加强对原创旅游出版的扶持力度,开展多层面的创新合作,从而推动旅游出版包括旅游出版合作迈上新台阶。 At present, there are problems of “big four” and “little four” in tourism publishing cooperation, namely big market and small share, big introduction and small output, big investment and small return, big entry and small insistence. In the process of China moving from a major tourism power to a tourist power, it is necessary to seize the favorable opportunities, strengthen the support for original travel publishing, carry out multi-faceted innovation and cooperation, and promote tourism publishing including tourism publishing cooperation to a new level.