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科教类节目《百家讲坛》从开办至今历时七年,众星捧月的《百家讲坛》开办之初曾创下零收视率,差点遭遇淘汰。从失败到成功,节目自主创新发展成为该栏目死而复生的救命稻草,并逐渐树立了自己独特的文化品牌。创新是保持栏目生命力不竭的源泉,同时,品牌是受众对该节目的精神信仰,具有一定的稳定性。所以,《百家讲坛》在辉煌时代进行的同时,我们应该考虑该栏目在赢得受众追捧以后的路该如何发展。创新与品牌的稳定性二者在发展的道路上该如何平衡,是我们应该着重考虑的问题。
Science and education programs, “Lecture Room,” lasted seven years since its inception, the stars of the month, “100 Lecture Forum,” had a start-up zero ratings, almost suffered a knockout. From failure to success, independent innovation and development of the program to become the part of the life-saving straw resurrection, and gradually establish its own unique cultural brand. Innovation is to maintain the vitality of part of the source of the column, at the same time, the brand is the audience’s spiritual belief in the program, with some stability. So, while “Lecture Room” is going on in the glorious times, we should consider how to develop this section after winning audiences’ pursuit. The balance between innovation and brand stability on the road to development is something that we should focus on.