研究网络公共话题形成并构成影响力的媒体关系,不仅仅是舆论界的关注焦点,也是营销传播界值得研究的焦点。数字时代重大突发公共事件(社会事件、商业事件)中媒体的作用及其影响力研究,一直被国内外学界、业界所关注。尤其是社交媒体的广泛应用,彻底改变了媒体的形态和格局,改变了信息传播的规律。时下,值得我们关注和研究的新媒体现象是:受众的聚合、意见的聚合、不同意见聚合的对立,以及相同意见受众的再次聚合,相同意见受众的情绪激化而产生的行为,这一系列新的传播现象所导致的言论聚集、行为聚集已 It is not only the focus of public opinion but also the focus of research in the field of marketing and communication to study the media relations in which the formation of the public topic of internet and the formation of influential media. The research on the role of media and its influence in major public emergencies (social events, business events) in the digital era has always been the focus of domestic and overseas academia and industry. In particular, the widespread use of social media has completely changed the form and pattern of media and changed the law of information dissemination. Nowadays, the phenomena of new media which deserve our attention and research are: the aggregation of audiences, the aggregation of opinions, the opposition of different opinions aggregation, the re-aggregation of the same opinion audiences, the behaviors of the same opinion audiences intensified in emotion, The spread of speech caused by the aggregation of speech, behavior has been gathered