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东风标致:“可信赖的狮子”品牌承诺行动东风标致自入市以来,品牌建设、市场营销步步为营并不断突破创新,11月21日东风标致品牌一诺千金:开始实施一次在中国汽车业具有标志性意义的“可信赖的狮子”品牌承诺行动,除从11月22日起对其东风标致307全系列产品实施新价格外,对所有已经购买东风标致307的用户,进行差价部分的现金补偿。用东风标致总经理窦赛尔的话来说:提前实施新价格体系,是东风标致主动应对市场变化所采取的行动,同时对所有购车用户全额返还差价,这在中国汽车界还是第一次。
Dongfeng Peugeot: “Trustworthy Lion ” brand commitment Dongfeng Peugeot since entering the market, brand building, marketing at every step and continue to break through innovation, November 21, Dongfeng Peugeot brand as Condo: Started to implement a landmark in China's automobile industry Significance “Trusted Lion” brand commitment action, in addition to its new series of Dongfeng Peugeot 307 from Nov. 22 to implement the new price, for all users have been buying Dongfeng Peugeot 307, the difference part of the cash compensation . With Dongfeng Peugeot general manager Dou Saier words: early implementation of the new price system is Dongfeng Peugeot initiative to respond to changes in the market action taken at the same time all the car users a full refund of the difference, this is the first time in China's automobile industry.