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会展业是经济发展到一定阶段的产物,是国际化大城市高水平开展经济贸易和技术交流活动能力的集中体现。它不仅具有营造投资窗口、搭建合作平台因而促进经济发展的作用,更由于其在推动一个城市经济、社会、文化发展、打造城市品牌、提升城市功能等方面的独特作用而引起重视。借鉴国际经验,解决好我国会展业发展中的问题,将有利于提升城市功能和区域经济的发展。
MICE industry is a product of economic development to a certain stage and is a concentrated manifestation of the ability of international metropolises to carry out high-level economic, trade and technological exchange activities. It not only has the function of building an investment window, building a cooperation platform and thus promoting economic development, but also attracts attention due to its unique role in promoting the economic, social and cultural development of an urban city, building a city brand and enhancing urban functions. Learning from international experience and solving the problems in the development of China’s convention and exhibition industry will be conducive to enhancing the urban functions and the development of regional economy.