进入炎炎夏日,衬衫成为人们的消费热点,怎样选购更舒适,美观大方的衬衫便是消费者最关心的问题。面对鱼龙混杂的衬衫市场人们无法辨别其优劣,各大商场一浪再接一浪的价格攻势使消费者更看不出子午卯酉。怎样维护品牌的市场占有率和消费者心目中的形象便是许多商家所要解决的头等大事。 1996年,市场形势风云变幻,品牌竞争更趋激烈,服装、衬衫市场疲软,许多商家便把目光投向时髦的“夹克”、“牛仔服”。而广 Into the hot summer, shirts become a hot spot for people to consume. How to choose a more comfortable and elegant shirt is the most concern for consumers. In the face of a mixed-race shirt market, people cannot discern the merits and demerits. The wave of price offensives made by major shopping malls make it even more difficult for consumers to see the meridians. How to maintain the market share of the brand and the image of consumers is the top priority for many businesses. In 1996, the market situation changed dramatically, brand competition became more fierce, and the clothing and shirts market was weak. Many businesses turned their attention to fashionable jackets and jeans. And wide