对于企业而言,每一个客户都是双重资产—既是营销资产,也是业务资产。对于有些企业而言,通过产品生成环节的深度介入和参与,客户甚至成为企业业务资产的核心构成部分。Bentley是一家为全球基础设施建设提供软件解决方案的公司,上个世纪90年代进入中国市场,主要致力于为中国水利水电建设项目提供解决方案。对于 For businesses, each customer is a dual asset - both a marketing asset and a business asset. For some businesses, customers are even becoming a core part of the business assets through deep involvement and involvement in product generation. Bentley, a global provider of software solutions for infrastructure development, entered the China market in the 1990s and is primarily focused on providing solutions to China’s water and hydropower construction projects. for