电视产业经营是当前我国电视界的一个热门话题，也是电视实践中急需解决的一个现实问题。本刊开展的“电视产业与经营”大讨论，正是为了解决电视产业经营实践中的问题提供必要的理论依据和认识基础。这次为期半年的大讨论活动将围绕中国电视产业经营的指导思想、基本性质、经营范畴、经营形式等一系列实践问题展开。本刊自本期起开辟“电视产业与经营”专题栏目，选登参加讨论的文章。本期发表的三篇文章从不同角度论述了中国电视产业经营的必然性和可行性，值得一读。欢迎电视界及社会各界人士，特别是从事这方面研究的专家学者参加这一大讨论。 TV industry is currently a hot topic in the television industry in our country, and it is also a realistic problem urgently needed to be solved in the practice of television. The major issue of “TV Industry and Management” launched by this magazine is to provide the necessary theoretical basis and understanding basis for solving the problems in the operation of the TV industry. The six-month discussion will focus on a series of practical issues surrounding the guiding ideology, basic properties, business scope and business forms of China’s television industry. Since the current issue of this issue to open up the “television industry and management” thematic columns, voted to participate in the discussion articles. The three articles published in this issue discuss the inevitability and feasibility of the operation of China’s TV industry from different angles and are worth reading. Welcome the television industry and people from all walks of life, especially those experts and scholars engaged in this field to participate in this discussion.