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内蒙古蒙牛集团于1999年7月成立,在短短4年时间,总资产从1000多万元迅速增长到10多亿元,销售额从1999年的4300多万元增长到2003年的51亿元,在全国乳制品企业中的排名由第1116位提升到第4位。在成长过程中,蒙牛不断地创新营销策略,特别是2003年“神舟五号”载人飞行成功,蒙牛很有远见地完成了这一事件的营销,成为航天员专供牛奶,蒙牛牛奶伴随着“神州五号”一飞冲天。
Inner Mongolia Mengniu Group was established in July 1999, in just four years, the total assets grew rapidly from more than 10 million yuan to more than 10 billion yuan, the sales increased from 4300 million yuan in 1999 to 51 billion yuan in 2003 , Ranking the fourth among the national dairy companies from No. 1116 to No. 4. In the course of its growth, Mengniu continuously innovated its marketing strategy. Especially in the successful launch of the “Shenzhou V” manned flight in 2003, Mengniu foresightedly completed the marketing of this event and became an astronaut dedicated to milk. Mengniu milk was accompanied by “Shenzhou 5” soar.