名牌是企业产品的旗帜,是科技的结晶,是企业技术进步的标志,也是企业形象和员工精神面貌的体现。一个企业如果没有名牌意识,也就等于没有市场,那么这个企业就会在残酷的市场竞争中趋于破产倒闭。笔者就甘肃稀土集团公司实施名牌战略谈几点认识。发展中的甘肃稀土工业稀土是21世 Brand name is the banner of enterprise products, is the crystallization of science and technology, is a sign of technological progress, but also the embodiment of corporate image and staff spirit. If an enterprise without brand awareness, it means there is no market, then this business will tend to bankruptcy in the brutal competition in the market. The author of Gansu Rare Earth Group Co., Ltd. on the implementation of brand-name strategy talk about some understanding. The rare earth industry in Gansu is rare earth