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盛极而衰,否极泰来,是任何事物发展的规律。在企业界,也是如此。在即将跨入21世纪的20世纪末,世界各国的许多公司因无法跟上技术变化的速度和随之产生的动荡而收入锐减,不得不破产倒闭。与此同时,一批着眼全球、放眼未来的跨国公司,在全球化的经济大潮中劈波斩浪,运筹帷幄,展现了从危机中抓住机遇并致力于实现长期规划的卓越能力。人们不禁要问:通用电气、微软、迪斯尼为什么能成为强者?跨国经营是大势所趋
It is the law of the development of anything that is extremely prosperous. In the corporate world, too. At the end of the 20th century, which is about to enter the 21st century, many companies in various countries in the world have been forced to bankrupt due to their inability to keep up with the speed of technological change and the resulting turmoil. At the same time, a group of multinational corporations with a global vision and a vision of the future are stumbling over in the global economic tide, and are struggling to master their strategies. They have demonstrated their ability to seize opportunities from the crisis and commit themselves to long-term planning. People can not help asking: why can General Electric, Microsoft, and Disney become strong? Transnational business is the trend