旅游地形象,是指旅游地外部公众,主要是旅游者对旅游地总体的、抽象的认识和评价,是对旅游地的历史印象、现实感知和信息感知而形成的一种印象。根据旅游者的感知,结合地域特异及地域等级规律,旅游地形象感知包括三个方面:一是可 The image of the tourist destination refers to the external public in the tourist destination, mainly the tourists’ overall and abstract understanding and evaluation of the tourist destination. It is an impression formed by the historical impression, the realistic perception and the information perception of the tourist destination. According to the perception of tourists, combined with the specific geographical and geographical rules, tourist image perception includes three aspects: First,